Torino Conversations: How Coca-Cola Is Working With Blogs

For students who are wondering how some companies are using blogs, or more accurately in the case of Coca-Cola, enabling blogging, learn about the Torino Conversations project. Coca-Cola invited six communication studies students from different countries to blog about their experiences at the Olympics (anyone jealous?).

Be sure to click on the "About This Project" link on the home page to learn how Coca-Cola describes the purpose of the project and why they are funding it. In your opinion, what benefit does Coca-Cola get from this?

Hat tip to Customer World