Friday, March 10, 2006

A Few More Bloggers Needed For Corporate Blogging Study

So far we have 11 bloggers signed up for our corporate blogging study. Our goal is to reach 20 bloggers. If you are interested in participating in the project contact John Cass at Backbone Media (his email is john AT backbonemedia DOT com).

The purpose of the study is to better understand what makes a successful corporate blog, and in the process help a company to determine if they should blog and how they should blog. Students in the class will learn about corporate blogging, learn interviewing skills, and then interview two corporate bloggers with a view to determining how the blogger's company started blogging and what makes their blog successful.

Thanks to all the bloggers who have signed up so far and for the warm support from Toby Bloomberg (Diva Marketing) and others :-)

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