Look at me!

With millions of people learning about this new tool, how do you make your blog stand out in the blogosphere? I found a great resource to address this question. I hope it wasn't mentioned before, but it's John Jantsch's Duct Tape Marketing. It's been recognized by Forbes Magazine as a great resource for small businesses, and once you visit, I think you'll agree.
Although this was a useful resource for my applied research report, I still have to wonder if Joe Shmoe's Shoe Shop Blog can get attention in this ocean of blogs, and become the next Scoble.