Sunday, April 09, 2006

Terms We Learned and Their Relevance to Blogging

In my last post, I mentioned the thought that any company can blog as long as they have the right corporate culture and the right personal to blog. This made me think of all the terms we learned in the first half of the semester. It seems to me that many of them are relevant to blogging. These are things that could be considered essential for a company to have in order to blog.

First off, there’s automatic responsibility. This occurs when an individual within an organization assumes responsibility for fixing an error or completing a task even though they weren’t assigned the task simply because they feel an overriding personal obligation to the overall well being of the company/assignment. This could be an important thing to have in an individual who is posting. If a reader posts an inappropriate comment on another’s post, a person with automatic responsibility would take action on the matter even if it weren’t within their jurisdiction. This kind of behavior is good for a multi-person blog.

Another term is organizational identification. Simply put, a person relates to the company they work for strongly. They see themselves as part of the larger collective. It is a part of their identity. This is the type of person you want for a blog- to a degree. You want a person who can relate, and tell the consumer about the company, but you don’t want a person so blind they cannot see it’s flaws. There needs to be a balance of accolades and constructive criticism on a blog. It needs to seem human.

Next is concertive control. This is when the employees collaborate for rules and norms. People work as a team in concert with each other. This is true not only for a multi-person blog, but a corporate blog by only one person. Even if one person is blogging, it’s highly unlikely that their posts are concerned only with them. Through concertive control, there would be certain standards for blogging imposed on the blogger by his teammates. This would make the moderating of a blog easier.

We discussed ethics as well, and that is self-explanatory as to why that is important in blogging.

The last idea that I’m going to discuss is that of individual versus system responsibility. Mark Mair’s stance:
1) What you like to hear isn’t always what you need to know.
2) Dissent doesn’t always equal disloyalty.
These thoughts are germane to blogging as well, especially the second statement. This relates back to what I said under organizational identification as well as what LauraO5 said in her post below: you need to have the bad with the good. However, just because someone is exposing a negative thing does not mean they are disloyal to the company. They are just not oblivious to its downsides, which is essential to continued growth.

I’m sure there are more things from the first semester that relate. What else can you think of?