Saturday, April 22, 2006

One of the Most Effective Corporate Blogs

For my second interview for the Corporate Blogging Study I interviewed Aliza Pilar Sherman. Aliza is not a corporate blogger but rather a blogger specialist. During the interview she mentioned that one of the most effective corporate blogs out there right now is actually by GM. I was extremely surprised to hear this being that GM is such a huge corporation but in fact they have a blog that is personal, effective, fresh and appeals to the kind of audience that reads blogs (a younger, more hip audience). After looking over the blog there is no surprise to why it is held in such high esteem. The blog exhibits posts by the Vice Chairman of GM and covers topics ranging from global product plans to the new Saturn concept car. Please check out this blog at http://fastlane.gmblogs.com/ and check out some information on Aliza Pilar Sherman at http://www.mediaegg.com/. Thanks!