Sunday, April 23, 2006

The Future of Blogging

Throughout this semester we have hit upon some very interesting topics in regards to corporate blogging. Some of the topics that stick out in my mind in regards to blogging are its uses as a career booster, a marketing tool, and as a function for coporations to be transparent. There are also some challenges that face blogging including credibility, ethics, and time contraints for working professionals. So where does the conclusion of our blogging experience leave us thus far and what does the future of blogging look like?

Well, i think the notion that blogs are here to stay is fairly grounded from its world wide acceptance and high usage. So if you think you can avoid them, think twice. As the popular qoute goes, if you can't beat 'em, join 'em. But will blogs serve as a place for open discussion, or will they migrate towards simply being the next generation of marketing? I think they will do both. One of my interviewee's, '>Max Goldman of Success Factors, stated that his company is trying to evangelize blogging into more of a real time discussion. Where as with other companies, their blogs serve as a blatant way to advertise themselves to consumers. However, I think the nature of the blog, with it's followers backing the goal of transparency, shall overcome corporations that appear synthetic.

In the mean time, i think blogs will evolve and new forms of blogging will emerge that make it more time conscious and convenient for today's working professionals. Wharton legal studies professor Kevin Werbach states that two things are certain: "Blogging will remain disruptive to the traditional media, and new uses will surface. You are going to see blogging move to video and instant messaging. "It's just the beginning." Also Loic Le Meur suggests that audblogging, or blogging by means of audio voice recording is another path that may become popular for blogs, especially if they can be transcribed into searchable text.

It will be very exciting to see how these advancements in blogging will affect the blogosphere. Can you think of any other things to look out for in the future? Overall, i think it will be very important for all of us to stay up to date with the latest trends and technologies to make sure we are not left in the dust like so many before us have already experienced.